ROI Centre illustrative model
Model the impact of Boon on your pipeline.
The ROI Centre walks through a representative B2B SaaS seller — the demand they never see, the committees that stall decisions, and how the quarter changes when the motion turns proactive. It is a working model you can adjust, not a guaranteed customer result.
Representative seller profile
An illustrative B2B SaaS seller
Every number on this page follows one representative mid-market software company selling into a defined ICP. Before Boon enters the picture, its baseline quarter looks like this.
Average contract value
The illustrative annual contract value used throughout the model. Adjustable in the calculator below.
In-market deals per quarter
Accounts actively evaluating solutions in the seller’s category each quarter, whether the seller sees them or not.
Stakeholders per deal
The committee each deal must align before a decision is approved — every extra voice adds stall risk.
Win rate without Boon
The illustrative share of in-market deals this seller wins while waiting for inbound demand to surface.
Profile values are illustrative modeling assumptions informed by published industry benchmarks — not a specific customer’s audited data.
The challenge
Decision drag is the #1 pipeline killer
Deals rarely die only because of a competitor. They stall because of hidden demand, expanding buying committees, internal misalignment, and the inability to verify important claims.
The journey happens without you
Much of the buying decision can happen before a vendor is invited into the conversation.
Every deal carries a committee
As perceived risk rises, additional stakeholders enter the process and create more opportunities for the decision to stall.
Many qualified opportunities end in no decision
Internal uncertainty and misalignment can prevent otherwise qualified opportunities from moving forward.
These figures are illustrative industry benchmarks and are not a forecast or guarantee of customer performance.
The approach
Flip the pipeline from reactive to proactive
Boon uses product context, ICP information, market signals, and evidence to help sellers recognize intent earlier, prepare stronger responses, and support stakeholder alignment.
Sign up
Create your profile and define what you want your Boon agent to accomplish.
Get a brief
Receive AI-generated opportunity and buyer context matched to relevant market signals.
Interact
Review the agent’s proposed evidence, positioning, and recommended actions while retaining human approval.
Generate the outcome
Approve the work that moves forward. Credits are tied to generated and delivered outcomes.
Your Boon agent does the preparation. Your team controls the decision.
Pipeline comparison
Same market, same team, three times the wins.
Follow the same ten in-market deals through one illustrative quarter — first with a reactive motion, then with Boon detecting demand early and keeping committees aligned.
Without Boon
Reactive motion · waits for inbound
Four in ten in-market deals are never engaged at all — the decision plays out without the seller in the room.
With Boon
Proactive motion · detects demand early
Every in-market deal is detected and engaged early; evidence keeps committees moving, and wins triple in the illustrative model.
Funnel counts follow the illustrative ten-deal cohort described above (reactive: 6 engaged, 3 shortlisted, 1 won · proactive: 10 engaged, 5 shortlisted, 3 won). They are a model of how pipeline progression can change, not a promise of specific results.
Interactive ROI calculator
Model the upside on your pipeline
Move the sliders to compare a reactive motion against a proactive, evidence-led one. The win rates below are an illustrative model, not a promise.
- Estimated deals won per quarter without Boon
- 1
- Estimated deals won per quarter with Boon
- 3
- Revenue without Boon
- $30,000
- Revenue with Boon
- $90,000
- Potential incremental revenue per quarter
- $60,000
- Illustrative return on a $10,000 Growth credit allocation
- 6×
This calculator is an illustrative model, not a forecast or guarantee. The return multiple compares incremental quarterly revenue to the $10,000 Growth plan credit allocation shown on the pricing page. Actual results vary by market, ICP, deal size, adoption, data quality, and execution.
Methodology & disclaimer
How this model is built.
Everything in the ROI Centre is an illustrative model of one representative seller. It is designed to make the mechanics of pipeline economics easy to reason about — not to report a specific customer’s audited results.
Model assumptions
- Average contract value defaults to $30,000 and is adjustable from $5,000 to $200,000.
- In-market deals per quarter default to 10 and are adjustable from 4 to 40.
- Win rates: 10% for a reactive motion, 30% for a proactive motion — illustrative rates informed by published industry benchmarks.
- Funnel cohort of 10 deals: reactive 6 engaged / 3 shortlisted / 1 won; proactive 10 engaged / 5 shortlisted / 3 won.
- The return multiple compares incremental quarterly revenue to the $10,000 Growth plan credit allocation on the pricing page.
What this is — and is not
- It is an illustrative model, not a specific customer’s audited result and not a forecast.
- Actual results vary by market, ICP, deal size, sales process, adoption, and execution.
- Credits are consumed only when defined outcomes are generated and delivered — see outcome-based pricing.
- Beta participants currently receive $4,000 in starting credits — see Join the Beta.
See what a proactive quarter looks like on your pipeline.
Book a demo to walk through the model with the Boon team, or join the beta with $4,000 in starting credits and validate outcomes against your real use case.
